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Public Relations Manager
Direct Line Group
15.7km | , UK
role reference:  wyw_#00195
Location
15.7km | , UK
Salary
Competitive salary
Contract Full-time
Industry Insurance
Hours 35 - 35 Hours
Closing date 31/08/2022
  • DIGITAL MARKETING
  • Marketing and Advertising
  • Media Relations
  • PRESS
  • PR
  • CRISIS MANAGEMENT
  • MEDIA
Description:

We are looking for an experienced Public Relations Professional to join the award-winning team at Direct Line Group (DLG). DLG is one of the UK's leading insurance companies – providing home, motor, pet, and travel insurance for both personal and commercial customers! Our market-leading brands include Direct Line, Churchill, Privilege, Green Flag, Direct Line for Business and our InsureTech Darwin.

This is a 12-month fixed term contract to support our growth and the markets. Reporting into our Head of News, you'll help shape our external brand and really play a part in how customers "see" us.

The role would suit a Public Relations and crisis communications specialist, who is creative and helps us think differently around Public Relations projects. You'll need to help us link our story back to our customers and our vision of being a "force for good". You will work with product experts and collaborate in squads with Marketing professionals to support business activities to enhance the reputation of the brands within our Group. Your work also involves working closing with our roster of Public Relations agency partners to deliver award-winning proactive campaigns. Our campaigns vary and can be written pieces of work, video, online vlogs; the diversity in the work is part of what makes our team and our brand so creative.

What you'll be doing

  • Create the Public Relations strategy for one of the DLG brands (brand to be confirmed during the interview process – but you need to be willing to want to work for all our brands because of our agile model)
  • Work with a wide roster of consumer Public Relations agencies on selected product activations
  • Provide communications counsel to internal partners
  • Support the Head of News and Issues with regulatory and industry issues, including working with our corporate team to draft statements and reactive commentary
  • Host regular face-to-face and virtual meetings and hospitality events
  • Demonstrate a broad working knowledge (deployed with media) of the products and services offered
  • Provide clear updates to the Head of News and business managers on media activity in advance
  • Work with the Social Media team to enhance and amplify Public Relations stories and where required work with our search engine optimisation (SEO) agency
  • Identify opportunities and secure positive coverage through features and news stories across all target media

Ways of Working

Here at Direct Line Group, we recognise the importance of flexibility, not only in our personal lives but also in the way we work. Our mixed model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone.

How much you'll be in the office depends on your role, and we'll consider the flexible working options that work best for you. You can find out more about our flexible working approach or please get in touch with the team to discuss.

Key skills:
  • DIGITAL MARKETING
  • Marketing and Advertising
  • Media Relations
  • PRESS
  • PR
  • CRISIS MANAGEMENT
  • MEDIA
Competitive salary

CONTRACT

INDUSTRY

Role Type

Closing Date

35 - 35 Hours
Flexibility:
Working Patterns
Flexi-Time
Compressed Hours
Full-time
Flexibility:
Workplace
Hybrid Working (Office / Home)
Office Working
Flexibility:
Life event
Career Breaks / Sabbatical
Shared Parental Leave
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