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CRM Manager
Direct Line Group
15.7km | , UK
role reference:  wyw_#00196
Location
15.7km | , UK
Salary
Competitive salary
Contract Full-time
Industry Financial Services
Hours 37.5 - 37.5 Hours
  • Customer Relationship Management (CRM)
  • CRM
  • Marketing Management
  • Marketing
  • HTML
  • CAMPAIGN MANAGEMENT
Description:

We have an exciting opportunity to join our Marketing Chapter.  The Marketing Chapter drives customer demand today and in the future. It has a relentless focus on understanding and meeting customer needs, shapes our brands, marketing strategies, advertising, customer experience and propositions. We’re looking for a key player to join our Performance Marketing craft, contributing to the development and delivery of below-the-line marketing activity.

What we’re looking for

  • Strong experience using campaign management platforms, preferably Adobe Campaign Standard. With experience in the end-to-end delivery of automated and tactical personalised campaigns

  • Understanding and knowledge of working with HTML.

  • Comfortable understanding and working with data.

  • Ability to apply data logic and rules to build workflows and audiences

  • Analytical skills and an entrepreneurial approach to spot and act on opportunities to drive increased performance.

  • Solution driven, resourceful, resilient, and determined

  • Strong planning skills and demonstratable experience with briefing and delivering effective marcomms

  • High level of stakeholder management and strong influencing skills, attention to detail, creativity, tenacity, and the ability to quickly prioritise high volumes of work

  • Ability to present ideas and opportunities with a view of securing commitment quickly on channel development initiatives

  • Experience building reports and data visualisation

What you’ll be doing

This role is a great opportunity to join an agile organised client-side Performance marketing team and help the strategic delivery of below-the-line communications. You’ll be working closely with your fellow marketers, cross-functional squad members, agency partners, Chapter Leads and internal brand and data teams, amongst a range of other colleagues across DLG, to achieve squad missions.

Campaign strategy and planning

  • Have a good understanding of the range and best use of below-the-line channels including email an SMS

  • Develop campaign ideas based on business strategy and objectives

  • Actively contribute to planning and strategy discussions to keep moving campaign optimisation forwards.

  • Support to build journeys and test frameworks, spotting opportunities to further drive performance

  • Deliver a mix of BAU (always on) and tactical test activity to meet and exceed business targets.

  • Define target audiences, segmentation, content, timing, success metrics, etc. for campaigns.

Campaign Execution

  • Work with agencies to design collateral and ensure it’s produced in a timely and accurate manner.

  • Develop compelling customers comms, ensuring all creative is best in class, relevant and of the highest standard.

  • Create email and SMS templates, testing useability of emails across email clients and devices using Litmus

  • Build and execute email, SMS and multi-channel campaigns using our campaign management platform, Adobe Campaign Standard

  • Understand and report on all channel KPIs and metrics, such as email open rates, unsubscribes, returned mail, etc.

  • Focus on process improvements and/or efficiency to contribute to the profitability of DLG Insurance

What we'll give you: 

Here at Direct Line Group, we recognise the importance of flexibility, not only in our personal lives but also in the way we work. Our mixed model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone.

We’ve ditched the daily commute for a virtual first approach. If you do come into the office, there are exciting workspaces and zones you can use, depending on the type of work you are doing.

How much you’ll be in the office depends on your role, and we’ll consider the flexible working options that work best for you. Please get in touch with the team to discuss.

Key skills:
  • Customer Relationship Management (CRM)
  • CRM
  • Marketing Management
  • Marketing
  • HTML
  • CAMPAIGN MANAGEMENT
Competitive salary

CONTRACT

INDUSTRY

Role Type

37.5 - 37.5 Hours
Flexibility:
Working Patterns
Part-time
Flexi-Time
Compressed Hours
Flexibility:
Workload
Job Share
Phased Retirement
Flexibility:
Workplace
Hybrid Working (Office / Home)
Remote or Mobile Working
Work From Home (WFH)
Office Working
Flexibility:
Life event
Shared Parental Leave
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