Zoopla is looking for a creative and culturally tuned-in Social Media Manager to join our Consumer Content Marketing team.

You will have the opportunity to make a real impact through the hands-on creation of social content and the influencing of social’s role in broader marketing efforts. You will help us unlock the potential of Zoopla’s social presence, particularly with a focus on earned engagement and reach, as we fine-tune our Consumer Marketing function. You will also irregularly be involved with the management and production of non-social content marketing opportunities, as we seek to expand our brand across new channels and areas.

You will report into the Senior Content Marketing Manager, but work closely with colleagues in Brand, Performance and Design, as well as our external agencies. This genuinely exceptional opportunity would suit an ambitious candidate with a high creative bar and an innate understanding of social behaviours and publishing.

Key responsibilities

• Create and own consumer social media calendar - accountable for representing key business moments (such as housing market reports and notable PR stories) and campaign strategy.
• Produce organic posts using a combination of our branded social design toolkit and your own design skills.
• Publish and schedule organic posts using Hootsuite and native channels.
• Design a process for creating reactive social and be alert to opportunities to generate earned reach via social.
• Co-manage and launch influencer marketing programme alongside Comms team.
• Oversee consumer community management and social escalation, working closely with Customer Service and Communications teams.
• Collaborate with Design Studio and external agencies to ensure social best practice is championed in creative assets (paid and organic).
• Demonstrate impact of organic social by helping to define key performance indicators, targets and reporting structure.

Requirements

• Highly creative - with a portfolio of social output to back it up. We’re looking for a Social Media Manager with an ability to challenge previous ways of working and ideate and execute innovative social content. If you have one, please remember to share your portfolio when you apply!
• Expert level platform operational knowledge - you know all the tips, tricks and hacks to give Zoopla’s social publishing a competitive advantage.
• You’ll have several years of experience gained at a consumer brand, publisher or agency.
• Ability to build a ‘test-and-learn’ approach and document results and learnings.
• Experience of generating creative assets in Adobe Creative Suite (essential), After Effects and Figma (desired). Any experience of self-shooting and editing video would also be beneficial.
• Experience of using Hootsuite social media management tool.
• Excellent copywriting skills - with the ability to quickly onboard to brand tone-of-voice.
• An interest and basic knowledge of the UK property market.

Benefits

• Everyday Flex - greater flexibility over where and when you work
• 25 days annual leave + extra days for years of service
• Day off for your birthday, house move, good deed day, and digital detox day
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Paternity Leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London – or membership in regional offices
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary
• Talent referral bonus up to £5K