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EMEA Digital Marketing Analyst
Adobe
3.1km | , UK
role reference:  wyw_#00276
Location
3.1km | , UK
Salary
Competitive salary
Contract Full-time
Industry Computer Software
Hours 37.5 - 37.5 Hours
  • Marketing
  • Marketing and Advertising
  • DIGITAL MARKETING
  • Data Analysis
  • Data Visualisation
Description:

Adobe's mission to change the world through digital experiences has never been more relevant. As we continue to grow our business, it is increasingly important to position our products to meet our customers' needs on a global scale and deepen our regional insight to unlock opportunities. Adobe is searching for an analytics expert to join the dynamic global marketing insight hub dedicated to the EMEA region.

The team's mission is to establish a full funnel insight hub by building on global measurement capabilities and expansion playbooks while applying local understanding to drive business outcomes. We are seeking an analytical problem solver with a great curiosity about data, a keen eye for spotting trends and patterns, and an ability to understand the 'why?'

If you are experienced in marketing analytics, have a deep understanding of the digital marketing and media landscape, have a growth mindset and love to turn data into insight, we are looking for you to join Adobe to help us scale the business. You will be rewarded with a competitive package and excellent career development opportunities.

What you'll do:

  • The international insight hub team will serve as a key resource in interpreting marketing channels, campaigns, customer, and media performance and provide full-funnel insights within the global centre of excellence team. You will start from one of these areas, depending on your experience.

  • Analyse complex business problems and issues using data and tools from internal and external sources to provide insight to decision-makers.

  • Identify and evaluate trends, create specifications for reports and analysis based on business needs.

  • Sync regional insights with the global team to drive alignment standard methodology, and efficiency

  • Work closely with various teams, such as setting up reporting and dashboard under unified measurement tools.

  • Work within the matrix organization to build full-funnel analytics capacities with a holistic view.

What you need to succeed:

  • Proven experience in a marketing analytics role.

  • Bachelor's degree in Statistics, Marketing, Econometrics, or similar field.

  • Comprehensive knowledge of digital marketing across website and owned media as well as search (natural & paid), social, display, and programmatic platforms.

  • Ability to structure problems into data and analytics plans and output practical insight.

  • Strong proficiency in querying, manipulating, and analysing large data sets using SQL/Hive.

  • Experience with data visualisation tools such as Tableau, PowerBI, QlikView, Looker and Data Studio.

  • In-depth knowledge of statistical methods and experiences with modelling, such as marketing mix modelling and multi-touch attribution.

  • Excellent interpersonal, collaboration and presentation skills.

  • Happy in a fast-paced, dynamic and changing environment. Be a self-starter who can work autonomously and establish relationships in a matrixed organization.

Key skills:
  • Marketing
  • Marketing and Advertising
  • DIGITAL MARKETING
  • Data Analysis
  • Data Visualisation
Competitive salary

CONTRACT

INDUSTRY

Role Type

37.5 - 37.5 Hours
Flexibility:
Working Patterns
Flexi-Time
Compressed Hours
Full-time
Flexibility:
Workplace
Hybrid Working (Office / Home)
Office Working
Flexibility:
Life event
Career Breaks / Sabbatical
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