As our Senior CRM Manager for Payments, you’ll take the ‘Big picture’, identify the trends within it,  and break it down to define the required actions to deliver an ambitious growth plan around our core revenue generating activity.

You’ll own the campaign strategy and planning process while enabling and motivating your team to deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture our members’ card usage and drive uptake and usage across all Payment products across multiple domains. 

You’ll manage an experienced Team with a passion, and established track record, for testing and delivering their KPIs.  We are a highly capable team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action over deliberation.

Some of the things you’ll be doing: 

• Enabling your team by setting clear direction and clearing any roadblocks that may occur.
• Providing coaching and direction, and taking pride in supporting your team in their development.
• Setting the campaign strategy across multiple Tide subscription products and communication channels. 
• Monitoring, reporting and presenting on Tide subscription plan KPIs and campaign performance to Tide senior management and wider stakeholders. 
• Supporting the team with building, executing and optimising campaign workflows.  
• Define a full testing and personalisation roadmap for Tide subscription based plans.
• Support finance forecasting across Tide’s strategic modes of discovery.
• Manage stakeholder relationships and support strategic thinking across Accession marketing, Engagement marketing, Marketing Analytics, Finance and Product development. 

You’ll be a great fit if: 

• You have a passion for marketing in a scale-up environment, and have 7+ yrs of relevant experience
• You’ve previously coached and developed a high performing team
• You’ve have a proven track record of using targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value from a large customer base. 
• You love data, and are happy to monitor, analyse and report on overall product performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives
• You have excellent communication skills – you can talk to technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all. 
• You are well organised with a passion for speed and efficiency. 
• You love to take the initiative and are comfortable taking measured risks. 
• You love a big challenge - especially for your targets. 
• You use data and evidence above your opinion. 
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide
• You can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively
• You can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members. 
• Experience of Banking or Payments product sets are beneficial but not essential. 
• Experience using the Iterable Marketing platform is beneficial but not essential.
• Experience using the Looker reporting suite is beneficial but not essential.