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Account-Based Marketing Campaign Manager
Atlassian
Fully Remote
role reference:  wyw_#00378
Location
Fully Remote
Salary
Competitive salary
Contract Full-time
Industry Computer Software
Hours 37.5 - 37.5 Hours
Closing date 29/09/2022
  • Marketing and Advertising
  • Marketing Management
  • Email Marketing
  • DIGITAL MARKETING
  • Digital Media
  • Digital Strategy
  • MARKETING CAMPAIGNS
  • ABM CAMPAIGNS
Description:

Atlassian is looking for an experienced Account-based Marketing (ABM) Campaign Manager to join its ABM team within the Customer Lifecycle Marketing (CLM) organization. The ideal candidate has experience crafting and launching compelling end-to-end campaigns while leveraging channels including, but not limited to, paid media, email, content syndication, direct mail, events, and more. The ABM Campaign Manager will also be closely tracking campaign and channel-level performance to ensure we optimize campaigns and drive campaign efficiencies. The ABM Campaign Manager will be a key partner to our EMEA ABM Manager and the EMEA Strategic Sales Team - both our Enterprise Advocates (EAs) and Enterprise Development Representatives (EDRs) teams.

To help our teams work together effectively, this role requires you to be located in France, Germany, Poland, the Netherlands or the United Kingdom.

Atlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Your future team

This role will report to the Global Lead, ABM and sits within our Customer Lifecycle Marketing (CLM) organisation.

What you'll do

  • Be responsible for coordinating and executing campaigns to drive success to the EMEA ABM strategy
  • Creates and completes ABM campaigns briefs and follows up with stakeholders
  • Creates UTMs, naming conventions, tagging, and campaign workstreams for ABM campaigns (sales outbound and marketing campaigns)
  • Works with advertising program vendors to launch campaigns and reports on the success of each campaign with insights
  • Puts together quarterly campaign plans and setts up campaign plans to enable EDRs on outbound campaigns and inbound campaigns
  • Delivers campaign retros and reports on campaign performance to ABM Strategists, Demand Generation teams, and PMM teams (campaign feedback, pipeline, and opportunities generated)
  • Partners with PMM teams to source content assets and recommends feedback based on performance
  • Be a close partner to Demand Generation to collaborate on existing campaigns and content and communicate clearly where ABM campaigns are targeted to avoid overlap
  • Partners with EDRs and EDR Managers to ensure timely follow up on leads and enablement on outbound and other ABM campaigns
  • Contributes to EDR outbound processes and playbooks in collaboration with EDR management
  • Aggregates EDR outbound campaign templates and briefs, sharing with EDR
  • Follows up on email tickets and content deliverables to ensure successful execution of campaigns
  • Advocates for the ABM team and highlight the campaigns we're running

Your background

  • 3+ years of marketing experience (ABM, demand generation, field marketing or digital marketing)
  • Proficient in Demandbase, Salesforce, Excel, Marketo and experience working ABM stack including Demandbase, Drift, Outreach, Zoominfo, Folloze, Uberflip, 6sense, TechTarget Priority Engine, etc is preferred
  • ABM expertise across various marketing channels and their effectiveness
Key skills:
  • Marketing and Advertising
  • Marketing Management
  • Email Marketing
  • DIGITAL MARKETING
  • Digital Media
  • Digital Strategy
  • MARKETING CAMPAIGNS
  • ABM CAMPAIGNS
Competitive salary

CONTRACT

INDUSTRY

Role Type

Closing Date

37.5 - 37.5 Hours
Flexibility:
Working Patterns
Flexi-Time
Full-time
Flexibility:
Workplace
Remote or Mobile Working
Work From Home (WFH)
Flexibility:
Life event
Career Breaks / Sabbatical
Shared Parental Leave
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