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Marketing Executive / Campaign Manager - 12 month Fixed Term Contract (Maternity cover)
Harper Collins
2.7km | , UK
role reference:  wyw_#00048
Location
2.7km | , UK
Salary
Competitive salary
Contract Fixed-Term Contract
Industry Publishing
Hours 37.5 - 37.5 Hours
  • Marketing
  • Marketing and Advertising
  • Public Relations and Communications
  • Public Relations
  • CAMPAIGN MANAGEMENT
Description:

A fantastic opportunity to work on the marketing and publicity campaigns for our range of children’s reference books across well-known brands including Collins and National Geographic Kids. You will form a key role in helping to position and grow our place in this sector of the market.

In your first 6 months

You will have the opportunity to work on a major campaign for i-SPY as we look to expand the product offering within the brand. You will manage the 2022 edition of the National Geographic catalogue up-dates through to print and also learn how to run effective marketing campaigns on Amazon.

Key Tasks and Accountabilities

  • Work with the Marketing and PR Director to develop, write and implement multi-channel marketing and PR plans

  • Produce marketing and PR campaigns that deliver ideas with accuracy and flair

  • Targeting appropriate audiences with relevant messages and appropriate use of design

  • Set up and manage digital marketing campaigns across social, email, online advertising and Amazon marketing

  • Coordinate PR coverage including the writing of press releases, sending review copy mailings and pitching author interviews

  • Update and deliver trade catalogues

  • Work with freelancers across marketing, publicity and design

  • Measure and report on campaign performance

  • Work with the sales team to provide ongoing support, materials and sales initiatives as required

 Knowledge and Experience

  • Previous marketing experience, ideally developed across B2C
  • Proven track record in managing or supporting on marketing campaigns utilising all elements of the marketing mix- Email, PPC, PR, advertising.

Skills

  • A clear, accurate writing style and the ability to produce fluent and persuasive copy.
  • Well-organised with the ability to prioritise and meet deadlines.

  • Use initiative to develop new ideas and solve problems.

  • Ensure that all marketing output is customer-focused and responds to key market trends and initiatives across markets.

  • Proactive

  • Results-oriented

  • Team player

  • Creative

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our Senior Recruitment Manager at Kally.simmonds@harpercollins.co.uk with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

Key skills:
  • Marketing
  • Marketing and Advertising
  • Public Relations and Communications
  • Public Relations
  • CAMPAIGN MANAGEMENT
Competitive salary

CONTRACT

INDUSTRY

Role Type

37.5 - 37.5 Hours
Flexibility:
Working Patterns
Part-time
Flexi-Time
Compressed Hours
Flexibility:
Workload
Job Share
Flexibility:
Workplace
Hybrid Working (Office / Home)
Work From Home (WFH)
Office Working
Flexibility:
Life event
Shared Parental Leave
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