This is a newly created role, supporting the brand marketing and wider marketing team to deliver success and support ambitious growth targets. Responsible for a combination of brand-building and revenue-driving activities, you will work closely with the whole marketing team and wider business on a number of key initiatives.

• Email
  • Responsible for email strategy and driving revenue via hyper-segmented, targeted campaigns
    • Working with our Campaign Manager to deliver content that maximises campaign reach and conversions
    • Using existing and sourced data to design and deliver lead focused emails targeted by industry/job role/etc
  • Responsible for targeted customer cross-sell and upsell email messaging
  • Responsible for ongoing nurture workflows and maximising reach to existing base
  • Responsible for targeting new and acquired data with bespoke, segmented messaging to drive ROI, working with Revenue Operations to source appropriate data lists
  • Responsible for customer comms to drive cross-sell and upsell of our products
  • Working with Product Marketing Managers to communicate product updates and messaging effectively with customers
• PR
  • Implement PR strategy and activity
  • Work with content marketing exec to create relevant and engaging stories for press
• Awards
  • Work with key stakeholders around the business to delivery award-worthy submissions to add to our ever-growing portfolio of industry accolades
• Events
  • Working with Head of Group Brand Marketing to design and deliver customer and prospect events, including:
    • Customer forums
    • Webinars
  • Brand guardianship
    • Tone of Voice champion and copy editor
    • First point of editing for all marketing copy, ensuring high-standards and a consistent brand message
    • Image and graphic approval, in line with Kallidus’ brand guidelines

This position is within a high-growth team, in a rapidly scaling, global business. A target holding role, this would suit an ambitious brand, email, or content marketer, looking to step up into a senior role.

Fast-paced, the role requires skill in context switching and balancing conflicting priorities.

Key skills:

• Meticulous attention to detail
• Strong copywriting and editing skills
• Understanding of data segmentation
• Testing / using data to inform strategy and decisions
• Excellent stakeholder management
• Email marketing

Key experience:

• 5+ years in a content / brand focused marketing role
• Marketing in a B2B environment (HR / SaaS experience a plus)
• Demonstrable knowledge of delivering revenue driving campaigns
• Content marketing / copywriting