We’re a leading financial mutual in the UK with experience that goes back to 1843.

Our savings, retirement and protection products ensure customers can maintain their lifestyles when they’re working and live the life they aspire to when they retire. We’re all about helping people to live more confident lives. We’re also passionate that everyone should have access to independent, regulated financial advice, so we work with a wide range of financial advisers. It’s through them that the majority of customers will buy our products and services.

The LV= brand is also licenced to LV= General Insurance Group, part of the Allianz Group. We’re proud to be one of the UK's largest personal lines insurers, with more than 7 million customers and 4,000 employees. Our goal of growing customer value is underpinned by our vision to be Britain’s best loved. Offering a huge range of general insurance products, from pets to home, car to travel, we serve direct to consumers, as well as through advisers and brokers, and through strategic partnerships with a wide range of organisations. 

Our people are core to both businesses and we aim to build an inclusive and diverse environment where everyone can feel comfortable, respected and supported.