Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the world’s largest fully remote company.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Position Description

Toptal is looking for a Social Media Strategist to join our Communications team. Reporting to our Social Media Director, this person will help to build social media strategies to ensure we are maximizing organic engagement for Toptal’s content across all of our social media channels while growing and maintaining our core audience.

Responsibilities include developing social media strategies for internally produced content across our key properties that drive Toptal’s mission to become the greatest talent company in the world. In this role you will be expected to proactively engage with other functions within the business to advise on content formats and themes, along with overall best practices for social media in order to maximize organic engagement for all published content. You will create and own measurement frameworks to monitor our content and share the learnings with the wider team in order to optimize creative output. You will work in partnership with the Director of Social Media on the creation and implementation of our Social Media playbook to ensure the organization is brought up to speed and kept aware of Toptal’s positioning and approach to our own social channels. You will also work in partnership with the Community Manager to advise on audience engagement on our channels and seek opportunities for collaboration with influential thinkers within the talent and staffing space.

The person in this role is expected to have in-depth knowledge of existing social media best practices across both paid and organic as well as a strong grasp on emerging platforms, with an opportunistic eye for Toptal to engage our audience in new and novel ways through social media. Ideal candidates will have multiple years of experience working in social media on behalf of a brand.

In this role, you will create engaging social media strategies for Toptal’s content for our key properties to drive optimal organic reach. You will ensure the content is representative of a best-in-class brand to each of its unique audiences, including current and potential clients and freelance talent. This person will work cross-functionally with team members within our Creative, Communications, Publications, Community, Paid Media and Growth teams to grow pipelines of photos, graphics, videos, carousels, stories, polls, threads, and other content formats designed to engage with each of our audiences.

If you are passionate about creating social media strategies that drive meaningful engagements with an audience, we strongly encourage you to apply!

This is a remote position that can be done from anywhere. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.

Responsibilities:

• Develop engaging social media strategies for Toptal’s content to drive optimal organic reach.
• Create measurement frameworks in order to optimize all organic content to drive the highest possible engagement with the target audience.
• Proactively engages with the Publications Team in order to build content distribution strategies for their respective content pieces that will ensure highest possible organic engagement.
• Works with our Communications team to uncover and advise on influencer partnerships and opportunities.
• Monitors social media channels to understand content performance and opportunities for optimization.
• Partner with the Communications and Marketing teams in order to establish and achieve business goals in planning, deploying and measuring all social media content.
• Partner with the wider Social Media team to manage the content calendar, ensuring that all content is up-to-date, accurate, and approved by internal partners.
• Monitor and take ownership of content published in order to ensure correctness and accuracy of all content posted and shared on Toptal’s channels.
• Proactively advise on social media trends, emerging platforms, and best practices that can support Toptal’s objective of being the greatest talent company in the world.

In the first week, expect to:

• Onboard and integrate into Toptal.
• Begin learning about Toptal’s history, culture, and vision, with a focus on the state of the talent industry, the Future of Work, and the core messages important to Toptal.
• Join the wider Communications team meetings as needed to learn the core of Toptal’s operations and capabilities.
• Make contact with the Publications team and establish a weekly meeting cadence.

In the first month, expect to:

• Become familiar with Toptal’s current process for creating content and planning our social content calendar.
• Review our historical and evolving paid and organic social strategies and introduce yourself to the Paid Media team.
• Begin work on Social Media Playbook and build a timeline for final delivery.

In the first three months, expect to:

• Support in executing the newly developed Social Media Content Playbook including understanding the Toptal tone of voice and user engagement strategy.
• Establish weekly reporting structure showing the performance tied to key metrics for organic content across all of our accounts.
• Work with the Social Media and Public Relations teams to discover and engage with industry leaders and influencers in order to build partnerships and develop beneficial working strategies.
• Develop social media strategies for Toptal’s key properties to ensure optimal content distribution and organic reach.

In the first six months, expect to:

• Develop weekly, monthly, quarterly and bi-annually performance reports for Toptal’s key properties which provide insights into the content posted across our social channels.
• Understand articulate the distinction in tone of voice and content usage across Toptal’s different social media properties.
• Lead the Publications team in order to develop an optimized content roll-out strategy which includes leveraging and amplifying influencer voices.
• Collaborate with cross-functional team members to put updated strategies and content approaches into action.

In the first year, expect to:

• Work closely with our cross-functional teams to drive Toptal’s goals and achieve objectives including expanding our social media presence in 2023.
• Position yourself as a key member of the Social Media and Communications team and produce work that is capable of driving both business outcomes and positive press/awards.

Requirements:

• Bachelor’s degree or completed 4-year University certification required.
• Minimum of 4 years experience working in social media on behalf of a brand either as a Social Media Community Manager, Digital Content Manager or Social Media Strategist, preferably in the technology or talent industry, targeting B2B audiences.
• Strong understanding of Social Media best practices across different platforms and passion for crafting content across all social media platforms, including LinkedIn, Twitter, Facebook, and Instagram.
• Experience planning and managing social media metrics frameworks across multiple social media platforms.
• Comfortable making decisions on behalf of an organization and understanding of the role social media plays in the perception of a company.
• Familiarity and experience with social media content management platforms such as Sprinklr, Later, and Asana.
• Experience writing creative briefs for Art Directors, Copywriters, Designers, and Videographers which will produce assets optimized for social media.
• Strong understanding of both paid and organic social media strategy.
• You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
• You must be comfortable with ambiguity and a motivated self-starter in order to succeed within Toptal.