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Senior Analyst, Audience Insights
VICE Media Group
3.4km | , UK
role reference:  wyw_#00100
Location
3.4km | , UK
Salary
Competitive salary
Contract Full-time
Industry Publishing
Hours 37.5 - 37.5 Hours
  • Data Analysis
  • Data Migration
  • Data Modeling
  • Data Visualisation
  • ECOMMERCE
Description:

The Senior Digital Analyst leads the process of delivering insights to senior and executive internal stakeholders regarding consumption and engagement trends of VMG content on our distribution channels. 

This role is also integral to our development of authenticated data deriving from our developing e-commerce, direct-to-consumer and consumer products businesses. The role will be partially responsible for developing customer journey’s and profiles to inform product strategy.

This critical role requires a self-starter who is comfortable being autonomous, prioritizing their own workload and forging relationships with internal stakeholders while effectively communicating project timelines and results to the global team of analysts.

 What you'll do:

  • Support internal teams to monitor salient audience consumption trends across owned site content, social channels, and other off platform content distribution

  • You’ll be the technical lead in the organization of our CDP (customer data platform) for use by product, editorial and commercial teams

  • Operationalize that data to inform: New products, VMG marketing, publishing and advertising / monetization. 

  • Create visually effective dashboards and reports to support data transparency

  • Perform manipulations to prepare data for high-impact dashboards and analyses

  • Perform statistically sound analyses to identify opportunities for incremental scale, engagement, and / or revenue

  • Lead proactive and reactive impact analyses as they relate to internal and external environmental shifts

  • Build consistent feedback loops between our audience and content creators and channel managers

  • Support data democratization through answering ad hoc requests from teams across the organization

What you have:

  • Bachelor’s degree in Marketing, Finance, or other quantitative field, or 3-4 years of relevant work experience in a fast-paced, growing digital company

  • Experience using Snowflake, YouTube Analytics, Facebook Analytics, Google Analytics, Domo, SQL, and/or R is a plus

  • Knowledge of Excel plus fluency in Microsoft Word and PowerPoint

  • Ability to digest complicated data and synthesize it in a way that drives action

  • Must thrive in a fast-paced, evolving environment and possess a strong ability to adapt, multi-task and manage multiple deadlines at once

  • Exceptional interpersonal skills and experience working with cross-functional teams

  • Detail oriented

  • Exceptional verbal and written communication skills

  • Self-directed and voraciously curious thinker

Key skills:
  • Data Analysis
  • Data Migration
  • Data Modeling
  • Data Visualisation
  • ECOMMERCE
Competitive salary

CONTRACT

INDUSTRY

Role Type

37.5 - 37.5 Hours
Flexibility:
Working Patterns
Flexi-Time
Full-time
Flexibility:
Workplace
Hybrid Working (Office / Home)
Office Working
Flexibility:
Life event
Career Breaks / Sabbatical
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