|Hours||15 - 37.5 Hours|
WorkYourWay is an innovative new start-up that is leading the drive for the new wave of flexible workers. The platform connects highly-skilled flexible and part-time workers with roles across the UK. WorkYourWay simplifies the recruitment process, saving time for both parties by removing barriers experienced in the traditional process, driving efficiencies for job-seekers whilst encouraging businesses to recruit flexible and part-time employees through cost reductions.
As we grow, we’re looking to onboard a marketing manager who can deliver both company and candidate acquisition marketing strategies. The Marketing Manager will support the company’s business development activity through curating and safeguarding our market position and digital presence. You will have a unique opportunity to set up, implement and manage the overall company's digital marketing strategy. Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and channels. Ultimately you need to be able to understand, lead and deliver marketing strategies that help us achieve our business goals.
WorkYourWay provides all levels of flexibility including compressed hours, job sharing, flexible hours, remote working, career breaks, annualised hours, term-time only and part-time working. We can ensure that we'll provide you with a role that fits around your needs.
Plan – Develop, own and implement a marketing plan, with a focus on digital, working closely with colleagues to increase leads
Website Management - manage/curate valuable and engaging content for our website that attracts and converts our target groups, ensuring all content adheres to SEO best practice
Digital Measurement - use analytics including LinkedIn and Google Analytics to understand and drive referrals and leads
Social Media Management - Manage, measure and improve our presence and impact, focusing primarily on Twitter and LinkedIn to help drive business leads.
Marketing Material - Manage all marketing content including our annual impact report, alongside designing decks, newsletters, reports, podcasts, videos and other media formats.
Branding - Ensure all marketing/ business collateral represents the vision and WorkYourWay brand.
Marketing Campaigns - Develop, own and implement marketing plans, with a focus on digital, working closely with colleagues to increase leads.
Pitches - Work in collaboration with the wider team to develop and create bespoke tenders, proposals and pitches, ensuring each output is of the highest standard and represents the brand
Competitive Landscape - Develop a deep understanding of our competitors and monitor trends in order to react strategically.
Training - Upskill our team and provide frequent training on latest brand vision, guidelines and digital platform best practices.
Stakeholders - Maintain excellent and mutually beneficial relationships with all stakeholders, including our PR agency, colleagues, clients, professional organisations and suppliers
BSc degree in Marketing, Digital technologies or relevant field desirable
Experience in developing and implementing digital marketing strategies
Excellent knowledge of different digital marketing channels
An expert eye for design and detail
A demonstrated ability to bring creative ideas to life
Understanding of B2B marketing techniques
Hands-on experience with SEO/SEM, Google Analytics and CRM software
Familiarity with website content management, design and Wordpress
Sense of ownership and pride in your performance and its impact on a company’s success
Critical thinker and problem-solving skills
Excellent time-management skills
Knowledge of brand positioning
Outstanding client communications - proposals, tenders, pitches and presentation skills – expertise with presentation software such as PowerPoint, Keynote and the latest technology
Team player with the ability to work collaboratively and cross-functionally with all levels of management, both internally and externally
Committed to creative and innovative solutions with proven experience of new technology
D&I: Being genuinely interested in D&I to develop an understanding of the Diversity and Inclusion, the competitive landscape and subject matter trends