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Brand Manager - Yell Agency
Yell
Fully Remote
role reference:  wyw_#00668
Location
Fully Remote
Salary
Annual
£50,000-£60,000
Contract Full-time
Industry Marketing and Advertising
Hours 37.5 - 37.5 Hours
  • Branding
  • Marketing
  • BRAND MANAGER
  • Social Media
  • BRAND STRATEGY
  • DIGITAL MARKETING
  • BRAND ANALYTICS
Description:

Salary & Benefits£50,000-£60,000

Yell is looking for a Brand Manager to lead on all elements of brand identity and activation for Yell Agency.

Yell Agency is a UK based digital Marketing agency working with SMEs across a wide selection of industries. If you are looking for a role where no 2 days are the same and variety is definitely the spice of life, where you could be working with a plumber one minute and a vet the next then we are the company for you! We create outstanding digital marketing services which help clients improve their conversion rates, increase customer retention, and grow

Our values; Knowledge, Relationships, Integrity, Passion & Results really matter and how we work is just as important as what we do.

As the brand guardian, the Brand Manager will lead the wider cross functional team across product, digital, media and PR to drive brand growth. Responsible for creating and building the brand image of Yell and its marketplace to both B2B and B2C audiences to drive awareness, consideration, usage and engagement.

Yell is looking for a dynamic, flexible, and eager individual wanting to be part of building a marketplace within a fast-paced organisation.

Responsibilities

  • Responsible for developing a unique and relevant positioning aligned to our right to play based on brand heritage and position within competitive landscape
  • Own the brand guidelines, driving the development of a unique look and feel, tone of voice and suite of brand assets
  • Ensure all marcomms, advertising, pr, social media, website and digital channel marketing is aligned to brand strategy and core positioning
  • Drive necessary external market research, customer panel insight and deep understanding of brand analytics and associated performance
  • Be the champion and guardian of Yell marketplace, both internally and externally
  • Keep up-to-date with latest trends to find creative opportunities across paid, earned and owned channels
  • Continually review performance against KPIs, monitoring ROI to further optimise plans.
    Manage brand calendar and co-ordinate cross-functional project execution

This role will report into Head of Brand and Marcomms, with a dotted line into Head of Marketing and Partnerships Yell BU.

Requirements

  • At least 5+ years of prior experience working in brand management
  • Experience with marketing to both B2B & B2C audiences
  • Experience of executing across all marketing channels
  • Good understanding of digital best practices
  • Highly skilled at driving change across a matrix organisation
  • Ability to project manage across teams and external agencies
  • Data-driven and analytical mindset
  • Excellent organisational skills and attention to detail
  • Experience within an E-commerce/ Marketplace business highly desirable

What can Yell offer you?

  • Excellent salary + benefits
  • Work in a completely agile environment
  • Work in a focused team
  • Flexible working around your needs. This is a home-based opportunity.
Key skills:
  • Branding
  • Marketing
  • BRAND MANAGER
  • Social Media
  • BRAND STRATEGY
  • DIGITAL MARKETING
  • BRAND ANALYTICS
Annual
£50,000-£60,000

CONTRACT

INDUSTRY

Role Type

Job Function

37.5 - 37.5 Hours
Flexibility:
Working Patterns
Flexi-Time
Full-time
Flexibility:
Workplace
Remote or Mobile Working
Work From Home (WFH)
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